It’s a Hypothesis

When working with students and clients to test new business ideas, there’s one hurdle we often face:

Emotional Attachment.

This attachment can create all kinds of biases that prevent objective assessment.

Ideas start to feel personal, and it becomes challenging to accept feedback, especially if it challenges the initial concept.

One of my clients recently discovered a game-changing perspective. He started referring to his idea as a:

H.Y.P.O.T.H.E.S.I.S.

By framing his idea as something to be tested rather than “the one and only truth”, he found himself far more receptive to evidence, both for and against the idea’s viability.

If you’re testing new ideas, here are 3 ways to reduce biases:

1. Reframe it as a Hypothesis

Try seeing your idea as an experiment. This mindset shift can make it easier to accept counter-evidence.

2. Gather Diverse Feedback

Seek input from people who aren’t directly invested in your idea. A fresh perspective can often highlight biases you might miss.

3. Separate “You” from the Idea

Remind yourself that your idea isn’t a reflection of you. Detachment allows for clearer thinking and a more objective approach.

By being open to critique and viewing ideas through the lens of a hypothesis, we pave the way for better decisions.

Are there other tips that have helped you detach from your ideas?

I first published this reflection on the "Innovation Made Simple. Growth Made Real” series on LinkedIn in Dec 2024. The cover photo in this post was taken by me in November 2024 on the train from Jiaoxi to Taitung, Taiwan. The book I’ve chosen to accompany me on this 3+ hour train ride is “Think Again” by Adam Grant. It contains many techniques of avoiding biases, and pursuing an evidence based outcome