This is an article co-written by my co-founder, Yvette and I, on why it's important for startups to speak the language of numbers when seeking investments. We find that early-stage founders often struggle to align their pitches with these projections. To address this, we propose a 'Head, Heart, Hand' approach. Head - Understand what investors want in the numbers Heart -Accepting that it's ok to be wrong Hand - Investors and accelerators' role in educating and influencing the founders.
I co-wrote this article with Yvette, my co-founder of The Biz Lab.
In this article, we discussed why it's important for startups to speak the language of numbers when seeking investments.
We find that early-stage founders often struggle to align their pitches with these projections.
To address this, we propose a 'Head, Heart, Hand' approach.
- Head - Understand what investors want in the numbers
- Heart -Accepting that it's ok to be wrong
- Hand - Investors and accelerators' role in educating and influencing the founders.
Specifically, “TGRR” is part of the “head” strategy for founders to understand what investors want in the numbers